Knowledge assets for internationalization strategy proposal

نویسندگان

چکیده

Lack of trust, lack references and the confidential nature cybersecurity projects make internationalization in companies from sector a great challenge. The development lean methodologies over recent years has presented method to reduce time effort, measure performance each step pivot when it is necessary apply process different field. Considering that resembles entrepreneurship, because uncertainty risk new market where value proposition should be validated, Lean Start-up philosophy will serve as theoretical framework which operate. study international challenges elaboration an ‘eight-step’ mechanism based on methodology imply cost-effective solution for enterprises want achieve profitability higher return investment internationalization. La falta de confianza, la referencias previas y naturaleza confidencial los proyectos ciberseguridad hacen que internacionalización las empresas del sea un gran desafío. El desarrollo metodologías en últimos años ha presentado método para reducir el tiempo esfuerzo proceso permitir medir rendimiento cada paso pivotar cuando necesario. Teniendo cuenta se asemeja iniciativa empresarial, debido incertidumbre riesgo nuevo mercado donde debe validar propuesta valor, filosofía servirá como marco teórico operar. estudio desafíos internacionales elaboración mecanismo ocho pasos basado metodología implicará una solución rentable desean lograr rentabilidad mayor retorno inversión internacionalización.

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ژورنال

عنوان ژورنال: Journal of Innovation & Knowledge

سال: 2021

ISSN: ['2444-569X', '2530-7614']

DOI: https://doi.org/10.1016/j.jik.2020.08.002